2009 July 31 07:23 pm | by John Boatwright

Advice

Filed In Business Design Web


Update 8/04/2009 They have corrected my name on the web site, so I’m no longer Joan…


A reporter from the Charlotte Business Journal asked Ewa if we would answer a question for this weeks ‘Expert Advice’ column. I don’t know if they asked fifty ‘experts’ or only two but our quote made it into the column, although it is credited to a ‘Joan Boatwright’. Hmmmm, maybe a long lost sister?

Anyway, the question was ‘How can I generate more visits to my small business web site?’ This question made me cringe at first because most people seem to believe there is a quick, easy and guaranteed way to be number one on all search engines - which just isn’t the case. Basically it comes down to best practices and blood, sweat and tears (and sometimes a little luck).

You can read my edited quote, excuse me, Joan’s edited quote here. I have included the relevant portions of my original, unedited response below.

…“There is no one thing that will guarantee a higher Search Engine Ranking, and therefore more clicks. In fact an entire industry has sprung up around Search Engine Optimization (SEO).

With that said there are a few things you can do that will help over time.

• Make sure none of the important text on your web site is in the form of images or Flash Animation because Search Engines won’t be able to read it.

• Update your site often with relevant information. A company blog or news section is a great way to do this.

• Try to work key words into page titles, headings and body copy. Don’t overdue it, keep it natural.

• Links to your site are important, but never pay to have someone link to your site. It is better for the links to occur naturally, with people linking to your site as a useful resource.

• Make sure your web site is using current technologies and practices as outlined by the W3C (http://www.w3.org/). If you don’t know HTML from HBO then ask a web professional about this one.

This actually is a complex subject and I could go on and on”…


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soapbox

noun | a box or crate used as a makeshift stand by a public speaker:
[as adj.] a soapbox orator.
figurative a thing that provides an opportunity for someone to air their views publicly
chiefly historical a box or crate in which soap is packed and transported.